Progressive women’s brands have been showing un-retouched, real women in their ads to promote a positivity body image for some while, but few have factored men into the equation. That is until now, recently men were asked to recreate poses in popular underwear ads, and here are the results.

 

How most men REALLY look in Calvin Klein

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Reports suggest that nowadays men feel bombarded with the impossible body standards of professional models and athletes, aided by plenty of photoshop, pre-photoshoot fasting, and the right amount of lighting and oil. Young men and teens are developing serious eating disorders at higher rates, due in part to what they perceive to be the “ideal body”.

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