Lauren Luke is a professional makeup artist with a YouTube channel called panacea81. We’d imagine that her 550,000 subscribers weren’t prepared for her to post a tutorial on covering up bruises as a result from domestic violence. Most of Luke’s tutorials teach how to recreate celebrity looks or how to use particular products, so there is no doubting that this one was a bit of a statement.

The makeup artist partnered with Refuge, an organisation that campaigns for women to break their silence when it comes to domestic abuse. It is believed that 65% of women who suffer from domestic abuse keep it hidden. That’s why Luke’s tutorial is so powerful, since she’s literally hiding her (albeit fake) bruises, which is something that is part of thousands of women’s everyday routine.

Luke is passionate about this issue because she was once coupled with an abusive partner. In an interview with AdWeek, the makeup artist said, “The bruising on my face for the video wasn’t real, but my emotions in that video were. I had a bad experience in the past with a previous boyfriend. He never physically hurt me but I did sometimes fear what would happen next if I said the wrong thing. He could be overprotective and embarrass me in front of my work colleagues or friends because of his aggressive behavior. Sometimes it was like living with a volcano which could erupt at any second—I felt I was walking on egg shells just to keep him from exploding and smashing something across the room.”

Watch the video below.

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