On May 14, a normal everyday guy named Chris Scott sent a tweet out to his 1,000 or so followers.   “Oh hi Becky who refused to kiss me during spin the bottle in 6th grade & now wants to play “FarmVille,” looks like tables have f*cking turned,” the tweet read, referring to the Facebook-based game that encourages its players to relentlessly invite their friends to join in the fun.

The tweet was retweeted and favourited a couple of times, as many funny tweets are, and then that seemed to be that, the tweet would be forever lost in the infinite Twittersphere.   Fast forward a few months, the tweet has been retweeted over 18,000 times, ripped off  by hundreds, and Chris, 30, was even accused by a widely followed comedian of stealing the joke from an MTV show called “Guy Code,” a program Chris had no idea even existed. 

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Chris gave Business Insider some insight into what he saw when his seemingly innocuous  joke went massively viral.

“I know it’ll be over within a day, but I’ll enjoy it while it lasts.”

Like a good Stilton, good tweets mature over time — this is lies, don’t quote us. In the case of what will now be called The Becky Tweet, it took 30 days for its popularity began to climb.

On June 18, The Becky Tweet had been given a breath of new life, but Chris couldn’t figure out how. After some quick research Chris sussed out that popular Twitter comedian Mary Charlene (@IAmEnidColeslaw) had retweeted the Becky tweet out to her 160,000 followers. The praise started to come in…

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The post Here’s What Happens When Your Joke Goes Massively Viral On Twitter appeared first on The Hook.